Ceramic Coating Ads That Actually Deliver More Customers

It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form – of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements to increase overall results. That can take 3-4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of the campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.

Different platforms work drastically differently for detailers. Some are incredibly competitive and very expensive – Facebook ads especially. Others barely work at all.

We know this from experience.

But when it comes to finding exclusive leads for detailing owners, we know exactly what works – and that’s Google.

And because we only use Google and only work with detailers… we’ve developed a lead generation expertise that is unbeatable.

By using Google’s powerful targeting tools, we can pinpoint audiences in super-fine detail.

Google makes this possible – if you know how to use it.

Until some other platform comes along that can outdo Google we’re going to stick with it. It works!

We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. This means they stop using our services until they work out how to run their own business. 

We need companies who can handle the increase in business and keep revenues flowing.

Larger businesses – those that have exceeded the 36K mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place.

For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch.

No matter where you operate, the business is all there. We want to work with clients who can handle it.

Small detailing companies with only a few years of experience will not be able to handle the leads we send them.

We’ve seen it before.

They become overwhelmed. And so, they have to switch off their ad campaign, regroup, and try to work out how to handle this new situation.

This means our services are no longer required for a while – which isn’t good business for us.

Whereas bigger 36-to-120K companies have already got things in order.

Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, and they already have good people in place…they simply need to upscale what they already do.

Big detailers don’t have to learn to be bigger detailers – they just have to expand their current set-up.

We earn our money when our efforts are earning you your money.

Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it.

That won’t happen.

Before we take on a new client, we make sure they’re right for us. In other words, we first qualify them (just like we qualify new clients for you).

Part of that qualification is: do we already have a client in the area you operate in?

We routinely refuse to take on clients because their business competes with an existing client’s business. 

So, rest assured: if you are our client then we will not take on a new client in your area of operation. 

A ceramic coating installer can make good money, especially with high-end clients. On average, they can earn between $40,000 and $100,000 a year, depending on skill, location, and how many jobs they take. Some who run their own business or shop can earn even more. The bigger the job and the better the service, the higher the profit. Income also grows with experience and customer trust.

Ceramic coating takes a lot of time, skill, and the right tools. Detailers often spend hours washing, polishing, and applying the coating properly. The products used are also expensive and high-quality. Customers pay more because the coating protects their car for years, not just weeks. It’s not just a wash—it’s long-term paint protection.

A bad paint protection film (PPF) job will have bubbles, wrinkles, or edges that peel up. You might see dirt or dust trapped under the film. The edges might not line up well with the car’s body. Over time, a poor job can also turn yellow or cloudy. A good PPF job should look almost invisible and feel smooth.

You don’t need to target by income for ceramic coating Facebook ads. It’s better to keep your audience broad and just target your city. This gives Facebook more room to find the right people. Let the ad run for a few days and check the results. Use a lead form so people can easily share their info, and then you can follow up.

Yes, some detailers have worked with ceramic coating ad agencies and had mixed experiences. It’s true that ads aren’t overly complex, and many detailers say they can run them on their own. One detailer said, “Most agencies don’t do much I can’t do myself,” and he’s right—to a point. But the real benefit of a good agency is consistency, better targeting, and freeing up your time so you can focus on your craft. If you’re curious what the difference looks like in action, check out our case study on client results and booked jobs from ad campaigns.